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Simmons Company To Aquire Crib Mattress Business

Atlanta, (July 22, 2004) - Simmons Company announced today that it has agreed to acquire the crib mattress and related soft goods business of Simmons Juvenile Products Company, Inc., a U.S. licensee of Simmons.

In making this announcement, Simmons Chairman and CEO, Charlie Eitel, commented, "We are extremely excited about welcoming Simmons Juvenile's crib mattress business back into the Simmons family. With direct ownership, we are now better positioned to take advantage of this growing sector of the market and see the juvenile crib mattress category as a natural extension of our company's mission of providing better sleep and the improved quality of life that comes from a better night's sleep at all ages. This business is a perfect complement to our successful BackCare Kids® line, which was introduced in 2002."

Atlanta-based Simmons Company is one of the world's largest mattress manufacturers, manufacturing and marketing a broad range of products including Beatuyrest®, BackCare®, BackCare Kids®, Olympic® Queen, DeepSleep® and säng™. The Company operates 18 plants throughout the United States and Puerto Rico. Simmons is committed to helping consumers attain a higher quality of sleep and supports that missions through its Better Sleep Through Science® philosphy, which includes developing superior mattresses and promoting a sound and smart sleep routine. For more information, consumers and customers can visit the Company's Web site at

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Simmons Juvenile Company, LLC * One Concourse Parkway, Suite 800 * Atlanta, GA 30328
Phone 1-877-399-9397 * E-mail